Marketing and Content
Kit is a financial product that requires an adult parent or guardian to sign up for the product, and age verification is conducted at the point of sign up.
Kit does not market directly to children, and we do not advertise in channels or platforms which are specifically targeted towards children.
We assess our marketing materials for compliance with the Children’s Advertising Code in Australia.
Where talent under 18 is used in our advertising material, we ensure that the appropriate consent and talent release is in place.
We review the tone of voice and creative treatment of our marketing material to ensure that it is targeted at adults and compliant with all relevant regulation.
Educational content in the app goes through an internal approval process to ensure factual accuracy, age-appropriateness and compliance with relevant legislation.
We consider the needs of diverse audiences by meeting WCAG 2.1 accessibility standards.